Analytics Welcome Page
The Analytics Welcome Page on our interface gives you a high-level view of your click-through and conversion activity. This report overview page displays basic details on the following reports:
Summary Report
A summary of click-throughs and conversions on an account.
Top 10 Performing Keywords Report
Displays the number of click-throughs and conversions for the top 10 keywords searched. This report will allow you to calculate your conversion rate by keyword.
Top 10 Performing Raw Queries Report
Displays the number of click-throughs and conversions for the top 10 performing raw queries. This report will allow you to calculate your conversion rate by raw query.
Top 5 Performing Ad Outlets Report
Shows which search engines and online media outlets work best for you. This report will show you the number of click-throughs and conversions for each ad location.
Top 5 Performing Referring Domains Report
Displays the number of click-throughs and conversions for the top five performing referring domains. This report will allow you to calculate your conversion rate by referring domain.
Top 5 Ad Outlet Call Durations Report
Shows the total number of calls, the total number of minutes used, and the average call duration for the top five ad locations. This report shows the quality of the calls being generated by your online advertising.
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