How It Works
Dynamic Number Insertion (DNI) At the heart of the ClickPath solution is a break-through, patent-pending DNI technology that links the call data to the originating keywords and ad sources. ClickPath assigns a unique toll-free number to every ad campaign you want to track and provides a simple code to be placed on your website. This number follows visitors throughout their navigation of your site. When visitors call the unique toll-free number, ClickPath captures that call data and matches it to the ad source, keywords, and referring domain.
Robust Call Measurement and Monitoring
Our call measurement and call monitoring technology records each phone call, as it measures and captures all available caller information in real-time. It is backed by our own Network Operations Center (NOC) - one of the most advanced and redundant telecommunications systems in the industry.
Intuitive Analytics Interface
Our intuitive and easy-to-use web analytics interface provides comprehensive reporting of both online and offline conversions matched with their point of origin.
Key Features and Benefits
Track Online-to-Offline Conversions
ClickPath links offline prospects to online advertising channels. You will be able to track telephone calls back to the originating online ad and keyword.
Effective Search Engine Marketing
You will know whether high value keywords and affiliate ads are driving sales or merely driving click-throughs. You can also make your keyword bidding decisions based on all conversions, including online-to-offline conversions.
Grow Your Revenue
ClickPath gives a complete picture of your online advertising performance enabling you to optimize your ad spend against sales calls, which are your most valuable conversions.
View Performance-Specific Reports
ClickPath displays standard, multiple and custom reports that provide usable information to analyze the performance of your ad campaigns and call responses.
ClickPath, which is Active Server Pages (ASP) based, requires no software installation or maintenance. The implementation process ensures seamless integration into your existing website.
World-Class Network Operations Center
ClickPath’s Network Operations Center (NOC) is carrying customers over one of the most advanced systems in the industry. Our NOC ensures that you enjoy the most reliable call connection and online services available.
Optimize Your Search Engine Marketing to Drive More Calls
Make your keyword bidding decisions based on your search engine PPC tracking, including online-to-offline calls and watch your search engine marketing flourish.
- Optimize your online advertising efforts toward call conversions
- Capture actionable data (call recording, phone number, name and address) on every call
- Use online and offline conversion data to detect potential suspicious click activity
Improve Your Staff Performance
In addition to tracking marketing effectiveness, ClickPath tracks staff performance by capturing and recording every call for accountability and training purposes, even after hours and missed calls. You can use these call recordings to identify how your staff handles customer calls and determine if additional training is required to hone their call handling skills and product knowledge. Your customer service will bloom while your sales grow!
About Our Solutions
ClickPath's Online-to-Offline Ad and Conversion Tracking Solutions do not require any hardware or software installation, and will provide you with a multitude of easy to use reports that will allow you to maximize your marketing budget to its fullest potential.
Not only does ClickPath provide you with the knowledge you will need to maximize your advertising, but we also provide industry leading support to offer assistance whenever you might need it.
Request a Demo
To request a demo of our Online-to-Offline Ad and Conversion Tracking Solutions, click here or call .