Organic Search Call Tracking
You can apply the same online-to-offline optimization you have on your paid search terms to your organic search terms with ClickPath. By seeing which organic search terms and referring domains are driving phone calls from your website, you get the complete picture of the results of your search engine optimization efforts.
This feature, which utilizes our Dynamic Number Insertion functionality, allows you to see where all your online calls are coming from. With this information you can determine how effectively paid placement ads and organic search terms are driving sales calls, ultimately generating more revenue.
In addition to knowing where your phone calls are coming from, Organic Search Call Tracking can also help you discover new search terms that you may want to bid on. An organic search term that drives repeated traffic to your website would be a beneficial keyword to bid on for paid placement ads. This is valuable information that you would not know without tracking your calls and seeing which ones were generated from organic keywords.
ClickPath has an unprecedented reputation of reliability and accuracy, and those same principles have been applied to our new Organic Search Call Tracking product, which optimizes all aspects of online marketing.