Organic Search Call Tracking
You can now apply the same online-to-offline optimization you have on your paid search terms to your organic search terms with ClickPath. By seeing which organic search terms and referring domains are driving phone calls from your website, you get the complete picture of the results of your search engine optimization efforts.
This new feature, which utilizes our exclusive and industry leading DNI functionality, allows you to see where all your online calls are coming from. With this information you can make more informed marketing decisions extending beyond paid placement ads to include organic keyword search terms to know which ones are driving your sales calls and ultimately, generating more revenue.
In addition to knowing where your phone calls are coming from, organic search call tracking can also help you discover new search terms that you may want to bid on. An organic search term that drives repeated traffic to your website would be a beneficial keyword to bid on for paid placement ads. This is valuable information that you would not know without tracking your calls and seeing which ones were generated from organic keywords.
ClickPath has an unprecedented reputation of reliability and accuracy and those same principles have been applied to our new organic search call tracking product. Nowhere in the industry can you find a better PPC/SEM tool that can help optimize all aspects of your online marketing.