Organic Search Call Tracking
With ClickPath, you can optimize your paid and organic search terms to get a complete picture of your online-to-offline performance.
In addition to allowing you to see which terms are generating phone calls from your website, Organic Search Call Tracking can also help you discover new search terms that you may want to bid on. An organic search term that repeatedly drives traffic to your website would be a beneficial keyword to use in paid placement ads.
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