Reports

View over 30 intuitive reports containing detailed information about your campaign performance, including conversion summaries, trending reports, account usage, session tracking and call detail reports.

Sample Reports

Account Drilldown Report

This report provides click-through and conversion data, with the exception of call detail, starting at the AdOutlet level. You will be able to see a descending breakdown of each AdOutlet.

You can use the account drilldown to dial into any aspect of your campaign performance by AdOutlet, campaign, AdGroup or keyword from search queries.   View Report

Call Detail Report

The call detail report provides you with a detailed look into each call. These reports include detailed caller information, when the call took place, call recording in MP3 format and what keyword/AdOutlet drove the call. View Report

Calls by Location Report

ClickPath shows the percentage and number of calls that came from each state, zip code, area code and exchange.   View Report

Comparative Report

These reports are used to trend site traffic and define peak performance times. You will see the number of hits, the number of sessions, hits per session and session length. This will allow you to view your overall site effectiveness by comparing those users that stay on the site for research and conversion activity with those who lose an interest and leave the site.

You will see the percentage of total calls generated, as well as the reports that identify calling trends. Depending on the time period chosen, you can see call patterns by hour, day, week or month.   View Report

Duration Report

The duration report shows you the total number of calls, the total number of minutes and the average call duration for each AdOutlet.

This report determines which AdOutlets are delivering acceptable call durations, which normally represent a higher call quality level. You can also use the duration report to keep track of the use of minutes on the account.   View Report

Conversion Report

The conversion report shows you which keywords and AdOutlet are generating phone calls and click-throughs, among other conversions.

This data is ideal for fine-tuning bid strategies while delivering performance metrics for improving overall ROI. This is also a key report for you to determine the effectiveness of your PPC advertising.   View Report

Conversion Summary Report

This report provides totals for each conversion type, including the number of click-throughs, the total and rate for each type of conversion, as well as the overall conversion rate and the revenue generated by conversion.   View Report