Who's Calling: The Power of Call Measuremen

Privacy Policy



The privacy and the security of your information is very important to us, which is why we are dedicated to protecting the privacy of all those who visit our website and use our solutions and products. This Privacy Policy governs the websites operated by us and our solutions and products. It explains how we collect your information and that of your client on our website, or through our solutions and products, how we protect such information and the choices you have concerning the use and disclosure of such information. Please read this Privacy Policy carefully. Except as agreed upon as part of the User Services Agreement with you or disclosed in this Privacy Policy, we will not sell, share, license, trade or rent your personal information collected on our website or through our solutions and products to others.

We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy on our website and will send an updated copy annually to you so that you will always know what information we gather, how we might use that information, and whether we will disclose that information to anyone. Please refer back to this Privacy Policy on a regular basis. By using our website or any of our products, offerings, features, tools or resources that we provide, you agree to the terms of this Privacy Policy.

Please remember that while our website is encrypted and password protected, you are responsible for the security of password that you use to access our services. This Privacy Policy applies only to information collected by our solutions and products or website. We are not responsible for the privacy of any information you reveal, allow access to or post in any public forum.

What Information is Collected by Who's Calling?

We collect two types of information: personally identifiable information and non-personally identifiable information. Who's Calling also mass aggregates client data as part of our general business practices. This aggregated data is used to identify and analyze trends, to improve our systems, solutions and products, and to create derivative materials which may be marketed to potential clients and used to service current clients; it does not contain personally identifiable information regarding you or your customers.

Personally Identifiable Information

Personally identifiable information is information that identifies you or your customers and can be used to identify or contact individuals ("Personally Identifiable Information"). Such Personally Identifiable Information may include name, address, email address, telephone number, birth date and billing and credit card information and other non-public financial information. We may also request Personally Identifiable Information from you and your business when you subscribe to our products or services. In all of these cases, we will collect Personally Identifiable Information as is required to provide our solutions and products. Except as agreed to under the terms of our contract with you, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy. When client data is aggregated we remove all personally identifiable information prior to use.

Non-Personally Identifiable Information

When you become a subscriber to one of our current product or services, we also may collect information that by itself cannot be used to identify or contact you or your customers, such as demographic information (like age, profession, gender or reason for call) and physical information (area of call, general customer type). Non-Personally Identifiable Information may also include user IP addresses, browser types, domain names and other anonymous statistical data created by aggregating client information collected through the use of our solutions and products or website. Non-Personally Identifiable Information is used to help us better understand the characteristics of the businesses that use our solutions and products and their customers. We use the information collected and aggregated to improve and market our solutions and products you and other businesses. In the event that we link any Non-Personally Identifiable Information with Personally Identifiable Information, we will treat such information as Personally Identifiable Information and only use such information in accordance with this Privacy Policy.

Information from Other Sources

We may also supplement the information we collect with information from other sources to assist us providing our products or services. In addition we may use this supplemental information in evaluating and improving our solutions and products and to determine your preferences so that we can tailor our website, solutions and products to your needs. Information obtained from other sources and complied with your information by Who's Calling is the sole property of Who's Calling.

Where and When is Information Collected on Our Website or through Our Solutions and Products?

We may collect information (including information that is Personally Identifiable Information) regarding you and your customers in different manners and at different places and times throughout our solutions and products. The following is a description of the areas and/or manner in which we primarily collect information about you and your clients.

Becoming a Subscriber

In order to access our solutions and products such as our website and product reports, you must first complete certain steps to become a subscriber. During these steps, you may be required to provide us with information (including Personally Identifiable Information) such as your personal information or that of your company (e.g. name, business address, email address, information regarding your business and credit card or billing information). This information is used to provide our solutions and products to you and for billing purposes.

Solutions and Products

We also collect both personally identifiable information and non-personally identifiable information through the delivery of our solutions and products. This information contains details about your business; including advertising information, business strategy and other customer call related details. Our solutions and products collect specific information regarding your customer base including name, address and phone number of customers that call your business. Some of our solutions and products collect even more specific information regarding your customer base (e.g. reason for their call, product they are interested, non-public financial information). All of this information is collected to allow us to provide you with the solutions and products that you have subscribed to and to improve our product and service offerings.

Cookies and Action Tags

We also collect Non-Personally Identifiable Information passively using "cookies" and "action tags" through our website.

"Cookies" are small text files that are placed on your computer in order to identify (i) your Web browser (ii) the activities of your computer on our website and (iii) your activity in connection with our advertisements and other marketing and promotional efforts. Cookies may be used to:

  • personalize your experience on our website (e.g., to dynamically generate content on web pages specifically designed for you),
  • assist you in using our solutions and products (e.g., to save you time by not having to reenter your name upon each visit to our Website), and
  • allow us to statistically monitor how you are using our Website for purposes of improving our online offerings.

We also may use cookies to conduct marketing and promotional efforts, tailor certain advertisements to your browser that we think may be of interest to you, or to determine the popularity of certain content.

You do not have to accept cookies to use our website, however, you may not be able to use certain products, offerings, features, or resources of our website if you do not accept cookies. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our website, including advertisements, or e-mail sent on our behalf, may contain cookies that are associated with action tags that our located on our website. Unlike cookies, action tags are not placed on your computer.

We may select and use different third parties from time to time to track website usage through action tags on our website and on our advertisements on other websites.